What exactly is removed?

The whole EXIF block: GPS coordinates; camera make, model and serial number; lens details; the date and time the photo was taken; the software that edited it; author and copyright fields; descriptions, user comments and maker notes; and the embedded thumbnail. XMP packets, IPTC and Photoshop blocks, PNG text chunks, and JPEG and PNG comments and timestamps go too.

What is kept, and why?

Everything that decides what the picture looks like: the colour profile, JFIF pixel density, PNG gamma and chromaticity, the Adobe colour marker, transparency and the palette. None of it identifies anyone, and removing it would change how the image displays. If you want the colour profile gone as well, there is a setting for it under Advanced.

Does this change or re-compress my image?

Usually not at all. For JPG, PNG and WebP the file is rewritten around the picture — the compressed image data is copied across byte for byte, so the result is pixel-identical to what you uploaded. Only two cases are saved again: an image whose EXIF asks for it to be rotated, and HEIC, which has no way to edit its metadata in place.

Why would rotating matter?

Phones rarely turn the sensor data round. They store the picture as the sensor saw it and add a note saying 'rotate this 90 degrees when showing it'. That note lives in the EXIF — so removing the EXIF without acting on it first would leave the photo on its side. Instead the rotation is applied to the pixels and then the note goes with everything else.

Can I check the metadata is really gone?

Yes, and you should. On a Mac, open the file in Preview and choose Tools then Show Inspector. On Windows, right-click the file, choose Properties and then Details. Or use exiftool from a terminal, which lists every field a file still holds.

How many images can I do at once?

Up to 20 in one job, each up to 50 MB. Every one is cleaned with the same settings, and you can take them back individually or as a single ZIP.

Is this converter free?

Yes. Every conversion on ConvertNicely is free to use, with no account, no watermark on the result and no limit on how many files you convert.

What happens to my files?

Your uploaded file is deleted from our servers the moment the conversion finishes, whether it succeeded or failed. The converted result is deleted automatically one hour later, and you can delete it yourself at any time with the Delete button.

Is there a file size limit?

Files up to 50 MB are accepted for this conversion. Larger limits apply to paid plans in future, but the free limit is generous enough for the overwhelming majority of JPG conversions.

Do I need to install anything?

No. ConvertNicely runs entirely in your browser and on our servers, so there is nothing to download or install. It works the same on Windows, macOS, Linux, Android and iOS.

Does it work on a phone?

Yes. The whole site is built mobile-first, so you can upload from your camera roll or files app, convert, and download the result without leaving your browser.

Free

Remove Image Metadata

Every photo your phone takes carries more than the picture: where you were, what took it, when, and often which software touched it last. This removes all of it and gives the image back in the same format. For JPG, PNG and WebP nothing is re-compressed, so the picture you get back is pixel-for-pixel the one you uploaded.

Also known as: EXIF remover · metadata remover · remove location from photos

Files up to 50 MBTypically under a minute

Drop your files hereor choose a file from your deviceJPG, PNG, WebP, TIFF, BMP or HEIC · up to 50 MB · up to 20 files

Encrypted upload · deleted right after conversion

Your files are deleted automatically

Uploads are removed as soon as processing finishes, and converted files are deleted after 1 hour. Read our privacy policy.

How to remove image metadata

Step 1
1. Add your files
Drag up to 20 JPG, PNG, WebP, TIFF, BMP or HEIC files into the box, or choose them from your device. Each can be up to 50 MB.
Step 2
2. Choose your settings
Optional settings are under Advanced options; the starting values suit most files.
Step 3
3. Press Remove metadata
The work happens on our servers, and you can follow its progress.
Step 4
4. Download the result
Each file comes back in the format it went in; several come together in a ZIP. Your upload is already deleted, and the result is deleted after one hour.

Worth knowing

The colour profile is kept by default, because removing it changes how the colours are displayed; there is a setting for taking it too. An image whose EXIF says 'rotate on display' has to be saved again so the picture stays the right way up, which for a JPG, WebP or HEIC costs a little quality — every other image is returned without its pixels being touched.

Why remove image metadata?

Taking the GPS coordinates off a photo before posting it publicly
Removing camera serial numbers and owner names before selling a listing photo
Clearing author, software and edit history from images going into a document
Cleaning a batch of images in one go before handing them to a client

What changes

What remove image metadata changes, and what it leaves alone
Property	Before	After
Location (GPS)	Often present	Removed
Camera and software	Often present	Removed
Format	Unchanged	Unchanged
The picture itself	Original	Untouched

Frequently asked questions

Page updated 3 October 2026

All Image converters

Remove Image Metadata

How to remove image metadata

1. Add your files

2. Choose your settings

3. Press Remove metadata

4. Download the result

Why remove image metadata?

What changes

Frequently asked questions

Compress Image

Resize Image

HEIC to JPG

JPG to PNG

Remove Image Metadata

How to remove image metadata

1. Add your files

2. Choose your settings

3. Press Remove metadata

4. Download the result

Why remove image metadata?

What changes

Frequently asked questions

What exactly is removed?

What is kept, and why?

Does this change or re-compress my image?

Why would rotating matter?

Can I check the metadata is really gone?

How many images can I do at once?

Is this converter free?

What happens to my files?

Is there a file size limit?

Do I need to install anything?

Does it work on a phone?

Related conversions

Compress Image

Resize Image

HEIC to JPG

JPG to PNG